2025-07-01
Sunrise Medical, a global leader in advanced assistive mobility solutions, is pleased to announce the acquisition of Made for Movement (MfM), a specialist in neurorehabilitation therapeutic devices designed to restore and enable movement for individuals with complex mobility needs.
Founded in 1995 and headquartered in Norway, Made for Movement is widely recognized for its clinically validated and innovative solutions that serve both children and adults with conditions such as cerebral palsy, spinal cord injuries, stroke, and more. Its flagship products – including the Innowalk, Innowalk Pro, and NF-Walker – support early and intensive therapy through motor-assisted standing and robotic gait training. These devices play a critical role in improving patient outcomes and enabling fuller participation in daily life. While traditionally focused on pediatrics, MfM's recent expansion into adult care further strengthens the overlap with Sunrise Medical's user base.
The acquisition significantly enhances Sunrise Medical's pediatric therapeutic offering – which includes the Leckey and Firefly brands – by adding a highly differentiated product range and a clinically trained salesforce with deep expertise and strong institutional relationships. It also enables Sunrise Medical to engage earlier in the user case journey – supporting better outcomes and strengthening connections across the healthcare ecosystem, including clinicians, hospitals, special schools, rehabilitation centers, and our values distribution partners.
With established operations in Germany, Norway, Sweden, and the UK, Made for Movement's geographic footprint aligns seamlessly with Sunrise Medical's existing presence. Its experienced team and specialized solutions enhance Sunrise Medical's market position in pediatric therapeutic care and support broader entry into the adult segment. In turn, Sunrise Medical's global infrastructure, resources, and distribution network will help accelerate Made for Movement's international growth.
Birger Tufte Johansen, CEO of Made for Movement, and now part of the Sunrise Medical Group, commented: "There is strong strategic alignment between Sunrise Medical and Made for Movement. We share a common mission to improve lives through clinical excellence, innovative design, and deep user understanding. This partnership builds on our strengths and broadens our ability to empower individuals with complex needs to move to improve quality of life."
Thomas Babacan, President and CEO of Sunrise Medical, added: "We are delighted to welcome Made for Movement to the Sunrise Medical family. Their unique and strongly positioned product portfolio, clinical focus, and presence in key European markets make them an ideal strategic fit. This acquisition extends our reach into the growing neurorehabilitation segment and allows us to address user needs more holistically. We also see exciting opportunities to accelerate Made for Movement's growth globally by leveraging our international scale and commercial infrastructure."
The acquisition of Made for Movement marks a further milestone in Sunrise Medical's strategy to expand into high-impact adjacent segments and build a scalable platform for continued growth in neurorehabilitation and therapeutic care.
About Sunrise Medical: Committed to improving people's lives, Sunrise Medical is a world leader in the development, design, manufacturing, and distribution of innovative, high-quality assistive mobility devices and services. Distributed in more than 130 countries under its own 18 proprietary brands, the key products include manual and power wheelchairs, power assist products, pediatric and geriatric therapeutic devices, mobility scooters, daily living aids, and more. Operating in 23 countries, Sunrise Medical Group is headquartered in Malsch, Germany and employs over 3,000 associates worldwide.